{"id":5009,"date":"2018-08-28T10:14:09","date_gmt":"2018-08-28T13:14:09","guid":{"rendered":"https:\/\/rehagro.com.br\/blog\/?p=5009"},"modified":"2026-04-08T17:21:19","modified_gmt":"2026-04-08T20:21:19","slug":"decisoes-estrategicas-na-gestao-do-agronegocio","status":"publish","type":"post","link":"https:\/\/rehagro.com.br\/blog\/decisoes-estrategicas-na-gestao-do-agronegocio\/","title":{"rendered":"Como tomar decis\u00f5es estrat\u00e9gicas no agroneg\u00f3cio e maximizar resultados?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O<\/span><span style=\"font-weight: 400;\"> processo de tomada de decis\u00f5es estrat\u00e9gicas na gest\u00e3o do agroneg\u00f3cio<\/span><span style=\"font-weight: 400;\"> envolve in\u00fameras vari\u00e1veis e deve ser pensado de forma assertiva. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A complexidade das decis\u00f5es requer que o administrador considere as influ\u00eancias internas e externas ao ambiente da decis\u00e3o e quanto mais complexo for esse ambiente, mais dif\u00edcil \u00e9 chegar \u00e0s decis\u00f5es corretas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O gestor deve levar em conta ao tomar uma decis\u00e3o: os objetivos da organiza\u00e7\u00e3o; crit\u00e9rios de racionalidade; racioc\u00ednio; valores, cren\u00e7as e recursos; informa\u00e7\u00f5es. <\/span><\/p>\n<div style=\"background-color: #efefef; padding-left: 10px; padding-right: 5px; border-radius: 10px;\">\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 14pt;\">Sem tempo para ler agora? Baixe este artigo em PDF!<\/span><\/strong><\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\nhbspt.forms.create({\nregion: \"na1\",\nportalId: \"5430441\",\nformId: \"5e2bb376-28fb-4d08-8a12-7ce239377b28\"\n});\n<\/script><\/p>\n<\/div>\n<h2>Quais os tipos de decis\u00f5es estrat\u00e9gicas?<\/h2>\n<p><span style=\"font-weight: 400;\">Podemos considerar dois tipos de decis\u00f5es: as programadas e as n\u00e3o programadas. <\/span><\/p>\n<h3>Decis\u00f5es Programadas<\/h3>\n<p><span style=\"font-weight: 400;\">S\u00e3o as decis\u00f5es que se repetem; <strong>solu\u00e7\u00f5es da organiza\u00e7\u00e3o para situa\u00e7\u00f5es de rotina<\/strong>. Elas resolvem problemas que j\u00e1 foram enfrentados outras vezes e que sempre surgem da mesma maneira. Nesses casos, n\u00e3o \u00e9 necess\u00e1rio fazer diagn\u00f3stico, criar alternativas, e escolher um novo curso de a\u00e7\u00e3o. <\/span><\/p>\n<h3>Decis\u00f5es N\u00e3o Programadas<\/h3>\n<p><span style=\"font-weight: 400;\">S\u00e3o pensadas para resolver problemas que os mecanismos padronizados n\u00e3o d\u00e3o conta de solucionar. S\u00e3o situa\u00e7\u00f5es novas, que surgem pela primeira vez, e que necessitam de ideias diferentes e novos modelos de resolu\u00e7\u00e3o. \u00c9 nessas horas que o gestor deve fazer uma ampla an\u00e1lise \u2014 <strong>entendendo o que \u00e9 o problema em quest\u00e3o<\/strong> para poder solucion\u00e1-lo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As decis\u00f5es \u00fanicas ou n\u00e3o programadas, normalmente, referem-se a quest\u00f5es de grande vulto e que possuem consequ\u00eancias econ\u00f4micas de impacto.<\/span><\/p>\n<p><a href=\"https:\/\/conteudo.rehagro.com.br\/ebook-6-etapas-plano-negocios-eficaz?utm_campaign=material-gestao&amp;utm_source=ebook-plano-negocios&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41744 size-full\" title=\"Clique e baixe o e-book gr\u00e1tis!\" src=\"https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/04\/banner-ebook-plano-negocios-agro.jpg\" alt=\"E-book 6 etapas para criar plano de neg\u00f3cios eficaz\" width=\"980\" height=\"317\" srcset=\"https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/04\/banner-ebook-plano-negocios-agro.jpg 980w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/04\/banner-ebook-plano-negocios-agro-300x97.jpg 300w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/04\/banner-ebook-plano-negocios-agro-768x248.jpg 768w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/04\/banner-ebook-plano-negocios-agro-370x120.jpg 370w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/04\/banner-ebook-plano-negocios-agro-270x87.jpg 270w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/04\/banner-ebook-plano-negocios-agro-740x239.jpg 740w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/04\/banner-ebook-plano-negocios-agro-150x49.jpg 150w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<h2>Modelos de decis\u00e3o<\/h2>\n<p><span style=\"font-weight: 400;\">O <strong><a href=\"https:\/\/rehagro.com.br\/blog\/o-que-e-gestao-no-agronegocio\/\" target=\"_blank\" rel=\"noopener\">processo de tomada de decis\u00f5es<\/a><\/strong> ser\u00e1 sempre pass\u00edvel de erros. O objetivo das t\u00e9cnicas \u00e9 estruturar o processo decis\u00f3rio, ajudando a eliminar a improvisa\u00e7\u00e3o e aumentar a certeza na tomada de decis\u00f5es estrat\u00e9gicas no agroneg\u00f3cio. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando o gestor tem um processo estruturado para resolu\u00e7\u00e3o de problemas, ele consegue <strong>assegurar uma decis\u00e3o l\u00f3gica<\/strong>, que seja coerente com o problema e que diminua a probabilidade dos erros. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simon (1977) apud Freitas et al. (1997) prop\u00f5e um modelo dividido em tr\u00eas grandes fases com uma constante retroalimenta\u00e7\u00e3o ou feedback, s\u00e3o elas: <\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Intelig\u00eancia ou investiga\u00e7\u00e3o<\/strong> \u2014 Atrav\u00e9s da explora\u00e7\u00e3o do ambiente e do processamento dos dados buscam-se ind\u00edcios para identificar os problemas e oportunidades. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Desenho ou concep\u00e7\u00e3o<\/strong> \u2014 consiste na cria\u00e7\u00e3o, desenvolvimento e an\u00e1lise das escolhas; o tomador de decis\u00e3o formula o problema, constr\u00f3i e analisa as alternativas dispon\u00edveis com base em sua potencial aplicabilidade; <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Escolha<\/strong> \u2014 \u00e9 a fase na qual \u00e9 realizada a sele\u00e7\u00e3o da alternativa ou curso de a\u00e7\u00e3o entre aquelas que est\u00e3o dispon\u00edveis; esta escolha acontece ap\u00f3s a fase de desenho, onde o decisor busca informa\u00e7\u00f5es para tentar garantir a melhor op\u00e7\u00e3o; <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Feedback<\/strong> \u2014 entre as fases que constituem o modelo, podem acontecer eventos em que fases j\u00e1 vencidas do processo sejam resgatadas; este \u201cretorno\u201d pode ocorrer entre a fase de escolha e concep\u00e7\u00e3o ou intelig\u00eancia, ou entre a fase de concep\u00e7\u00e3o e intelig\u00eancia.<\/span><\/li>\n<\/ol>\n<h2>Processos administrativos<\/h2>\n<p><span style=\"font-weight: 400;\">O processo administrativo abrange quatro tipos principais de decis\u00f5es, tamb\u00e9m chamados de processos ou fun\u00e7\u00f5es: planejamento, organiza\u00e7\u00e3o, execu\u00e7\u00e3o e controle. <\/span><\/p>\n<h3>Planejamento<\/h3>\n<p><span style=\"font-weight: 400;\">O planejamento pode ser entendido como sendo a determina\u00e7\u00e3o dos objetivos a serem atingidos e dos meios pelos quais seria poss\u00edvel alcan\u00e7\u00e1-los. \u00c9 a ponte que serve de elo entre o est\u00e1gio onde estamos e o est\u00e1gio para onde vamos.<\/span><\/p>\n<h3>Execu\u00e7\u00e3o<\/h3>\n<p><span style=\"font-weight: 400;\">Ap\u00f3s o estabelecimento dos objetivos e diretrizes, o pr\u00f3ximo passo ser\u00e1 a execu\u00e7\u00e3o. Afinal, n\u00e3o basta apenas planejar, \u00e9 necess\u00e1ria uma adequada implanta\u00e7\u00e3o. Para Bateman e Snell (1998, p. 136), \u201cMuitos <strong><a href=\"https:\/\/rehagro.com.br\/blog\/plano-de-negocios\/\" target=\"_blank\" rel=\"noopener\">planos<\/a><\/strong> bons s\u00e3o condenados ao fracasso por n\u00e3o serem implementados corretamente\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A execu\u00e7\u00e3o \u00e9 a fase onde os gestores buscam concretizar o que foi planejado, de forma a atingir as metas e\/ou objetivos anteriormente estabelecidos.<\/span><\/p>\n<h3>Controle<\/h3>\n<p><span style=\"font-weight: 400;\">Controlar constitui-se na \u00faltima, mas essencial, etapa do processo de gest\u00e3o. O papel desempenhado pela fun\u00e7\u00e3o de controle na <a href=\"https:\/\/rehagro.com.br\/blog\/gestao-organizacional\/\" target=\"_blank\" rel=\"noopener\"><strong>gest\u00e3o organizacional<\/strong><\/a> \u00e9 verificar se o que foi <strong>planejado est\u00e1 sendo obedecido<\/strong>, por meio de compara\u00e7\u00f5es entre a situa\u00e7\u00e3o real versus a prevista. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesta perspectiva, no intuito de que as a\u00e7\u00f5es realizadas conduzam a empresa aos resultados desejados, torna-se necess\u00e1rio um <a href=\"https:\/\/rehagro.com.br\/blog\/como-acompanhar-metas-de-equipe-no-agronegocio\/\" target=\"_blank\" rel=\"noopener\"><strong>acompanhamento<\/strong><\/a> que possa permitir uma visualiza\u00e7\u00e3o do desempenho presente, com vistas a uma compara\u00e7\u00e3o com os objetivos previamente estabelecidos no plano e, em casos em que tais a\u00e7\u00f5es n\u00e3o estejam no caminho esperado, possam ser definidos ajustes a serem implementados.<\/span><\/p>\n<h2>O agroneg\u00f3cio precisa de l\u00edderes preparados<\/h2>\n<p>O mercado est\u00e1 cada vez mais competitivo e exige profissionais que unam vis\u00e3o estrat\u00e9gica, gest\u00e3o eficiente e conhecimento t\u00e9cnico.<\/p>\n<p>A <strong><a href=\"https:\/\/rehagro.com.br\/curso\/graduacao-em-gestao-do-agronegocio?utm_campaign=mkt-materiais-gestao&amp;utm_source=textos-gga&amp;utm_medium=blog\">Gradua\u00e7\u00e3o em Gest\u00e3o do Agroneg\u00f3cio<\/a><\/strong> do Rehagro foi criada para formar gestores capazes de transformar propriedades, cooperativas e empresas rurais em neg\u00f3cios de alta performance.<\/p>\n<p><a href=\"https:\/\/rehagro.com.br\/curso\/graduacao-em-gestao-do-agronegocio?utm_campaign=mkt-materiais-gestao&amp;utm_source=textos-gga&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-42236 size-full\" title=\"Clique e saiba mais sobre o curso!\" src=\"https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2025\/06\/banner-graduacao.png\" alt=\"Gradua\u00e7\u00e3o em Gest\u00e3o do Agroneg\u00f3cio - Rehagro\" width=\"1200\" height=\"624\" srcset=\"https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2025\/06\/banner-graduacao.png 1200w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2025\/06\/banner-graduacao-300x156.png 300w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2025\/06\/banner-graduacao-1024x532.png 1024w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2025\/06\/banner-graduacao-768x399.png 768w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2025\/06\/banner-graduacao-370x192.png 370w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2025\/06\/banner-graduacao-270x140.png 270w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2025\/06\/banner-graduacao-740x385.png 740w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2025\/06\/banner-graduacao-150x78.png 150w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>Texto produzido pela Equipe Gest\u00e3o Rehagro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O processo de tomada de decis\u00f5es estrat\u00e9gicas na gest\u00e3o do agroneg\u00f3cio envolve in\u00fameras vari\u00e1veis e deve ser pensado de forma assertiva. A complexidade das decis\u00f5es requer que o administrador considere as influ\u00eancias internas e externas ao ambiente da decis\u00e3o e quanto mais complexo for esse ambiente, mais dif\u00edcil \u00e9 chegar \u00e0s decis\u00f5es corretas. O gestor [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":5010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1010],"tags":[657,546],"class_list":["post-5009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao","tag-agronegocio","tag-gestao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decis\u00f5es estrat\u00e9gicas no agroneg\u00f3cio: tenha uma gest\u00e3o eficiente<\/title>\n<meta name=\"description\" content=\"Decis\u00f5es estrat\u00e9gicas no agroneg\u00f3cio impactam produtividade e lucros. 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