{"id":15924,"date":"2022-11-11T18:50:53","date_gmt":"2022-11-11T21:50:53","guid":{"rendered":"https:\/\/rehagro.com.br\/blog\/?p=15924"},"modified":"2026-04-08T17:50:00","modified_gmt":"2026-04-08T20:50:00","slug":"marketing-digital-no-agronegocio","status":"publish","type":"post","link":"https:\/\/rehagro.com.br\/blog\/marketing-digital-no-agronegocio\/","title":{"rendered":"Marketing digital no agroneg\u00f3cio: qual a sua import\u00e2ncia?"},"content":{"rendered":"<p><strong>A tecnologia est\u00e1 cada dia mais presente no agroneg\u00f3cio<\/strong>, contribuindo com a an\u00e1lise das planta\u00e7\u00f5es, pulveriza\u00e7\u00e3o, demarca\u00e7\u00e3o do solo no momento da colheita, entre outras formas de atua\u00e7\u00e3o.<\/p>\n<p>A internet est\u00e1 sendo reconhecida como algo positivo para os produtores. Al\u00e9m das formas citadas anteriormente, a tecnologia no campo tamb\u00e9m \u00e9 um instrumento importante para comunica\u00e7\u00e3o e divulga\u00e7\u00e3o.<\/p>\n<div style=\"background-color: #efefef; padding-left: 10px; padding-right: 5px; border-radius: 10px;\">\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 14pt;\">Sem tempo para ler agora? Baixe este artigo em PDF!<\/span><\/strong><\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\nhbspt.forms.create({\nregion: \"na1\",\nportalId: \"5430441\",\nformId: \"5e2bb376-28fb-4d08-8a12-7ce239377b28\"\n});\n<\/script><\/p>\n<\/div>\n<h2>O que \u00e9 o marketing digital e como ele contribui para o agroneg\u00f3cio?<\/h2>\n<p>O Marketing Digital consiste em um <strong>conjunto de a\u00e7\u00f5es e t\u00e9cnicas<\/strong> que v\u00e3o da comunica\u00e7\u00e3o e divulga\u00e7\u00e3o, a propaga\u00e7\u00e3o de informa\u00e7\u00f5es em geral, <strong>atrav\u00e9s dos meios digitais<\/strong> como internet, telefonia celular, televis\u00e3o etc.<\/p>\n<p>Podemos dizer que o marketing digital \u00e9 o novo \u201cboca a boca\u201d na propaga\u00e7\u00e3o de informa\u00e7\u00f5es, da\u00ed vem sua grande import\u00e2ncia para o agro, assim como para outros tipos de empreendimentos. <strong>As informa\u00e7\u00f5es est\u00e3o em constante movimento, como o agroneg\u00f3cio, que vem crescendo a cada dia mais.<\/strong><\/p>\n<p>S\u00e3o muitos os benef\u00edcios do marketing digital. Proporciona resultados relevantes, benef\u00edcios s\u00f3lidos, para vendas, consultorias, estudos, aperfei\u00e7oamento de t\u00e9cnicas, entre outras possibilidades.<\/p>\n<p>Outro fator importante a considerarmos \u00e9 que muitas pessoas t\u00eam ideias equivocadas sobre o agroneg\u00f3cio brasileiro, e o marketing digital, quando feito assertivamente, permite maximizar a realidade positiva do meio agr\u00edcola e seus envolvidos.<\/p>\n<p>Desenvolvendo uma boa estrat\u00e9gia de marketing, a empresa compreende melhor o mercado, tem um direcionamento de para quem fornecer, o qu\u00ea fornecer, de onde comprar e em que investir.<\/p>\n<p>Para as empresas do agroneg\u00f3cio, os produtores podem contar com o marketing sazonal, que aproveita datas, \u00e9pocas espec\u00edficas e importantes conforme o ciclo produtivo do produto ofertado. Bem como o marketing de eventos, que promove o reconhecimento e promo\u00e7\u00e3o do nome do neg\u00f3cio, da marca e seus produtos em acontecimentos espor\u00e1dicos.<\/p>\n<h3>Redes sociais e o agroneg\u00f3cio<\/h3>\n<p>As <strong>redes sociais s\u00e3o as principais aliadas para o processo de implanta\u00e7\u00e3o do marketing digital<\/strong>. Devido \u00e0 facilidade na propaga\u00e7\u00e3o das informa\u00e7\u00f5es, \u00e9 uma \u00f3tima alternativa para quem deseja iniciar a divulga\u00e7\u00e3o digital do seu neg\u00f3cio.<\/p>\n<p>Contudo, \u00e9 interessante procurar uma consultoria de marketing especializada, pois assim como em outros canais de comunica\u00e7\u00e3o, nas redes sociais existem uma s\u00e9rie de particularidades importantes a serem estudadas e estrat\u00e9gias a serem adotadas para os conte\u00fados alcan\u00e7arem um n\u00famero maior de pessoas e aquelas que t\u00eam interesse no produto.<\/p>\n<p>Atualmente, o Facebook e Instagram s\u00e3o os meios mais utilizados pelas empresas de agroneg\u00f3cio, proporcionando in\u00fameros benef\u00edcios na divulga\u00e7\u00e3o e intera\u00e7\u00e3o com novas pessoas, promovendo engajamento e visibilidade. Outra ferramenta que, embora menos utilizada, tem grande potencial, \u00e9 o WhatsApp, que facilita o relacionamento, contato e v\u00ednculo com o p\u00fablico e\/ou clientes.<\/p>\n<p>Os conte\u00fados a serem levados tamb\u00e9m devem ser bem estudados, passar uma mensagem assertiva e que desperte interesse, sempre analisando a finalidade e produto ofertado pela empresa. \u00c9 importante a cria\u00e7\u00e3o de uma estrat\u00e9gia de conte\u00fado para que eles se transformem em oportunidades.<\/p>\n<p>Assuntos t\u00e9cnicos, curiosidades, atividades dos bastidores da empresa e outros, devem ser exploradas al\u00e9m da venda direta dos produtos.<\/p>\n<p>O marketing digital \u00e9 necess\u00e1rio e vantajoso para as empresas e para <strong><a href=\"https:\/\/rehagro.com.br\/blog\/o-que-e-gestao-no-agronegocio\/\" target=\"_blank\" rel=\"noopener\">gest\u00e3o do agroneg\u00f3cio<\/a><\/strong>. Atrav\u00e9s dele \u00e9 poss\u00edvel alcan\u00e7ar reconhecimento da marca, promover a atra\u00e7\u00e3o de consumidores, aumento no faturamento, presen\u00e7a digital relevante, melhor relacionamento e intera\u00e7\u00e3o com clientes, al\u00e9m de agregar valor geral ao neg\u00f3cio.<\/p>\n<h2>Quer se tornar especialista na gest\u00e3o do agroneg\u00f3cio?<\/h2>\n<p>A <strong><a href=\"https:\/\/rehagro.com.br\/cursos\/pos-graduacao-em-gestao-do-agronegocio?utm_campaign=mkt-materiais-gestao&amp;utm_source=textos-pga&amp;utm_medium=blog\">P\u00f3s-gradua\u00e7\u00e3o em Gest\u00e3o do Agroneg\u00f3cio<\/a><\/strong> oferece uma oportunidade \u00fanica para voc\u00ea se capacitar e se destacar no mercado, adquirindo conhecimentos atualizados sobre as melhores pr\u00e1ticas de gest\u00e3o, inova\u00e7\u00f5es tecnol\u00f3gicas aplicadas ao campo, estrat\u00e9gias de marketing e muito mais.<\/p>\n<p>Voc\u00ea ser\u00e1 capaz de tomar decis\u00f5es estrat\u00e9gicas fundamentadas, aumentar a produtividade das opera\u00e7\u00f5es agr\u00edcolas e alcan\u00e7ar o sucesso almejado na \u00e1rea do agroneg\u00f3cio.<\/p>\n<p><a href=\"https:\/\/rehagro.com.br\/cursos\/pos-graduacao-em-gestao-do-agronegocio?utm_campaign=mkt-materiais-gestao&amp;utm_source=textos-pga&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19022 size-full\" title=\"Clique e saiba mais sobre o curso!\" src=\"https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2020\/05\/banner-pga.jpg\" alt=\"Banner P\u00f3s-gradua\u00e7\u00e3o em Gest\u00e3o do Agroneg\u00f3cio\" width=\"980\" height=\"317\" srcset=\"https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2020\/05\/banner-pga.jpg 980w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2020\/05\/banner-pga-300x97.jpg 300w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2020\/05\/banner-pga-768x248.jpg 768w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2020\/05\/banner-pga-370x120.jpg 370w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2020\/05\/banner-pga-270x87.jpg 270w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2020\/05\/banner-pga-740x239.jpg 740w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2020\/05\/banner-pga-150x49.jpg 150w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17139 size-medium\" src=\"https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/09\/assinatura-luana-costa-1-300x96.jpg\" alt=\"Luana Costa\" width=\"300\" height=\"96\" srcset=\"https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/09\/assinatura-luana-costa-1-300x96.jpg 300w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/09\/assinatura-luana-costa-1-768x246.jpg 768w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/09\/assinatura-luana-costa-1-370x118.jpg 370w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/09\/assinatura-luana-costa-1-270x86.jpg 270w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/09\/assinatura-luana-costa-1-740x237.jpg 740w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/09\/assinatura-luana-costa-1-150x48.jpg 150w, https:\/\/rehagro.com.br\/blog\/wp-content\/uploads\/2022\/09\/assinatura-luana-costa-1.jpg 975w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tecnologia est\u00e1 cada dia mais presente no agroneg\u00f3cio, contribuindo com a an\u00e1lise das planta\u00e7\u00f5es, pulveriza\u00e7\u00e3o, demarca\u00e7\u00e3o do solo no momento da colheita, entre outras formas de atua\u00e7\u00e3o. A internet est\u00e1 sendo reconhecida como algo positivo para os produtores. Al\u00e9m das formas citadas anteriormente, a tecnologia no campo tamb\u00e9m \u00e9 um instrumento importante para comunica\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":15929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1010],"tags":[657,546],"class_list":["post-15924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao","tag-agronegocio","tag-gestao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital no agroneg\u00f3cio: import\u00e2ncia e contribui\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Saiba a import\u00e2ncia de se posicionar nos meios de comunica\u00e7\u00e3o e como o marketing digital auxilia a gest\u00e3o do agroneg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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